Strong initial response to ‘Battle of the Immortals’
Perfect World (PWRD) launched its new 2.5D MMORPG ‘Battle of the
Immortals’ (BOI) on open beta test on 2 April and the response is
promising. PWRD already launched 32+ servers for BOI, and PCU is
estimated over 150,000. After positive initial response, we forecast
ACU in 2Q09 at 40,000, and 100,000 in 3Q09. But, we believe the
satisfactory performance of BoI is due to: 1) it being a 2.5D game
requires lower hardware; 2) stronger promotion and better Internet
café coverage through 1,500 promoters; and 3) the appointment of
game spokesperson, Mr. LIU qian, a popular magician in China.